kpop fans demographics

As for gender, female respondents dominate the survey results with a total of 94.58%. Warner Bros. Fans recently crowdfunded around 3 million baht (around $95,000) to . That said, K-Pop has shown itself to be a catchy and resilient art form, solidifying its position as a genre that's increasingly popular worldwide. In Korea, Kpop (both male and female groups) are largely made up of female fans. Opinions expressed by Forbes Contributors are their own. Even some of the adults are just annoying because they like to argue about everything. . K-pop has always been associated with complex videos and memorable visuals. "Popularity of South Korean pop music (K-pop) worldwide in 2021." Los Angeles, So Paulo, and Santiago saw mild growth over this period, likely due to K-Pop's saturation in these markets. Top 15 Instagram Updates By K-Pop Idols (1st Week Of March 2023), 18 Pairs Of K-Pop Idols And Korean Actors Who Have The Cutest Friendships, K-Pop World Tour Guide And Schedule (March 2023), [Update] March 2023 K-Pop Comeback/Debut Schedule, 6 Female K-Pop Idols Who Share The Name YuNa, Hanteo Music Awards 2022: Results And Winners, Top 33 Most Followed Korean Actresses On Instagram & Other Korean Actresses' Instagram, Top 34 Most Followed Female K-Pop Idols On Instagram & Other Idols' Instagram, 7 Female K-Pop Idols Who Look Stunning In The Hime Cut. Red Velvet Mamamoo Instiz TWICE Instiz BLACKPINK Instiz GFriend Instiz Finally, audiences who are 55 years old and above make up 2% of site traffic. (Photo by Jordan Strauss/Invision/AP). [GIVEAWAY] Win VVVIP tickets to PIXY's 'KARMA IS A B 2023 USA TOUR!'. K-Pop's youthful effervescence and dreamy idols mean the genre is especially impactful in nations with a high proportion of young people, such as Indonesia (28 percent of total) and Vietnam (27 percent). First, the greatest percentage of consumption/engagement can be found in East and Southeast Asia. ", BTS album total sales in South Korea 2013-2022, Top selling physical music albums South Korea 2022. K-Pop's youthful effervescence and dreamy idols mean the genre is especially impactful in nations with a high proportion of young people, such as Indonesia (28 percent of total) and Vietnam (27. How old are K-pop fans? When digging into which Asian countries are the biggest consumers of K-Pop across Spotify, Instagram, and YouTube, we see that South Korea unsurprisingly comprises the lions share of the genre's fanbase. can someone list what groups on the list? Already well associated with other mediums of Korean cultural exports such as video games, cuisine, and cinema, Gen Z proved an enthusiastic fanbase for K-Pop icons. Digging into historical performance in some of these key cities, we see that (unsurprisingly) Seoul remains a consistently strong consumer of K-Pop across Instagram, Spotify, and YouTube when looking at the last five months. This is unsurprising given its large multi-cultural population. For instance, many K-Pop artists have released Spanish tracks and collaborated with local artists. You can find a list of these artists and their global reach below: We then analyzed global consumption and engagement patterns across three main channels: Spotify (Monthly Listeners), Instagram (Followers) and YouTube (Views). Next, we dug deeper into the two main regions of interest Asia and the Americas and examined trends seen across countries. So how do they do it? (It's no coincidence that Exo and BTS were the twofanbases who most frequently took out ads in Times Square.). In the K-Pop industry, merch is as important as the music itself. You'll see that there is a near-linear relationship between followers and mentions. The second goal was to examine the trends in K-Pop's expansion to explain what drives its appeal across a vast number of countries, languages, and cultures. As a Premium user you get access to background information and details about the release of this statistic. 2. Tamur Yusifzai is Chartmetrics Product Manager, and he loves the space where tech and music collide. Also BTS biggest age demographic being 40-49, i wonder if this just korean fans i think it would make more sense to me, cause I don't think many 40+ western women access youtube and social media so far that would be exposed to bts and kpop. Happy reading! Profit from the additional features of your individual account. Korean Foundation for International Cultural Exchange. February 14, 2022. The survey result shows that the majority of respondents profession, which is students, specifically females, mainly spend below $50 for buying their favorite group merchandise and concerts ticket. In summation, we see that K-Pop has evolved to be a widespread genre not only regionally, but across the globe as well. When digging into which Asian countries are the biggest consumers of K-Pop across Spotify, Instagram, and YouTube, we see that South Korea unsurprisingly comprises the lions share of the genres fanbase. Conversely, as a smaller city, Lima performed the softest, declining on Instagram (-75 percent) and Spotify (-22 percent) over this 5-month period. As with Asia, these Korean companies are using K-Pop as brand ambassadors in Latin America while simultaneously supporting Korean cultural centers and K-Pop contests. Many agree that an idol group will have a higher chance of success of their fangirl ratio is exceptionally high. For instance, LG has had business partnerships in Panama since 1962, when it became an export hub for televisions. Finally, we dove deeper to look at top regional cities for K-pop and their performance historically to determine the trajectory of this trend. [Online]. You can only download this statistic as a Premium user. All related (39) Sort Recommended Denny Mack PFS Account Rep (2016-present) Author has 2.7K answers and 5.5M answer views 3 y All ages from 0- 100 pick an age. It turns out that BTS is the most favorite K-pop group from all countries with the USA as the country that has the highest number of respondents. ?Click to watch my newest video!https://www.youtube.com/. TXT's Soobin meets up with his idol Bebe Rexha, The court sides with Lee Soo Man and bans SM from issuing new shares and convertible bonds to Kakao, Bang Si Hyuk reveals sadness over "a good company like SM having such a poor governance structure" and sheds light on acquisition of SM: "Not Monopolization", BTS' Jimin joins j-hope for 'On the Street' dance challenge, Trendz gives off mysterious vibes in New Dayz mood film, CRAVITY go from suit to stage in 'Groovy' MV teaser, SHINee's Key answers 'Ask Me Anything' questions for 'Elle Korea', Netizens react coldly to Lee Soo Man's letter dedicated to the SM Entertainment family and fans, Bang Si Hyuk personally addresses concerns of a 'monopoly' in the K-Pop industry in an interview with CNN. Directly accessible data for 170 industries from 50 countries and over 1 million facts: Get quick analyses with our professional research service. You need a Statista Account for unlimited access. Similarly, despite being a huge market for K-Pop, China is not represented at all due to the stringency of its censorship laws. Business opportunities soon followed. Use Ask Statista Research Service, respondents who experienced South Korean cultural contents, *This survey was conducted in the following 18 countries: China, Japan, Taiwan, Thailand, Malaysia, Indonesia, India, Vietnam, Australia, United States, Brazil, Argentina, France, UK, Russia, Turkey, UAE, and South Africa. These trends are unsurprising for several reasons. While geographic proximity has the strongest correlation with the fandom of K-Pop, over the last 10 years, the genre has managed to overcome this boundary and has established a burgeoning audience in both North and South America. Korean companies in industries ranging from electronics to gaming have established the model for turning localized success into household names across the globe: a model that K-Pop is now building upon. Out of the cities mentioned above, Mexico performed the strongest, showing an absolute growth in both Instagram (817 percent) and Spotify (68 percent) metrics since March. This is all to say that K-pop fans like the BTS Army are aware of a notable shift in charts in the streaming age: The more data savvy and proactive your fans are, the more power they have to. Another, BTS Views, is dedicated to tracking their YouTube views, while BTS VotingTeamis all about hashtag-driven voting. This is to be expected given the size, diversity, and cosmopolitanism of these two cities. When we turn our attention to both North and South America, we see K-Pop gaining a toehold within the region. You may opt-out by. ", Korean Foundation for International Cultural Exchange, Popularity of South Korean pop music (K-pop) worldwide in 2021 Statista, https://www.statista.com/statistics/937232/south-korea-kpop-popularity-worldwide/ (last visited March 04, 2023), Popularity of South Korean pop music (K-pop) worldwide in 2021 [Graph], Korean Foundation for International Cultural Exchange, February 14, 2022. In terms of frequency, Indonesian cities are represented the most in this Top 10 list, while other countries boast only a few cities. We used the Brandwatch Consumer Research platform to search for social media mentions of BTS from January 1 2013 to December 31 2022. Results of this study indicated that K-Pop fanship was significantly predicted by a several K-Pop demographic and fandom . That is about 15,000 more than expected for an artist with her 85 million followers. With BTS and BLACKPINK being the latest artists to capture our attention, the catchy, polished music with picture-perfect idols regularly sells out arenas worldwide. When looking at the top cities represented in the North American region we see that U.S. metropolis such as Los Angeles and New York consistently make the list. Your home for data science. Korean Foundation for International Cultural Exchange. In part, this is due to South Koreas position as an economy driven by exports. With BTS and BLACKPINK being the latest artists to capture our attention, the catchy, polished music with picture-perfect idols regularly sells out arenas worldwide. BTS Universe Story BTS Universe Story is a free-to-play simulation game focused on the world-renowned Kpop band BTS. This site uses cookies to help personalise content, tailor your experience and to keep you logged in if you register. Please create an employee account to be able to mark statistics as favorites. 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