apple strategic plan

Apple, Inc. has a vision for their company and a mission statement that is of high importance to them. It can be made possible through continuous innovation in products. For example, the Senior Vice President, the Chief Design Officer, the Chief Operating Officer, and the other Vice Presidents all report to and work under the CEO, Tim Cook. This strategy failed as soon as PC’s came out having similar capabilities as the Macintosh and sold for a fraction of Macintosh’s retail price (Apple History, 2015). 2020 © StudyDriver.com - Big database of free essay examples for students at all levels. The senior management is charged with the role of strategic planning in most organizations. Mission Statement Source: Apple “ Apple is committed to bringing the best personal computing experience to students, educators, creative professionals and consumers globally through innovative hardware, software and Internet offerings.” 3. Apple had a market capitalization of nearly USD 500 billion and sales of USD 171 billion in 2013. Apple provides operation systems for every product category it sells. Sales aside, the device also helped Apple make progress on its longtime quest to reinvent television. While the computing industry has been seeing a decline in the recent years, in 2017 and 2018, Apple again started climbing the charts to restore its … This example has been uploaded by a student. Top 11 Apple Competitors. Differentiation in product function and design supports the firm’s goal of leading the market through technological innovation. What’s interesting about the company is that the company also started to market their very own Apple TV, the iPad, and the iCloud which offers online storage for personal or business use (CNN Library, 2015). A SWOT analysis is also going to … (2015). Apple makes things so different in talent management. Restrictions and other terms apply. To access and use all the features of Apple Card, you must add Apple Card to Wallet on an iPhone or iPad with iOS 12.4 or later or iPadOS. It appears as if Apple has held up to their vision due to their ability to produce new products over the last few years and evolving to the digital market. How Tim Cook implants Apple’s culture into new employees. External Market Analysis • Analyze HRM data trends and issues to identify appropriate strengths, weaknesses, opportunities, and threats of Apple, Inc. from a global perspective. We all know how Apple disrupted the PC market with the Mac, introducing the graphical user interface and mouse to a wide audience for the first time. Apple employees Apple is able to maintain appropriate relation with their employees since the beginning of their operations (Kotler and Pfoertsch, 2007). Plan automatically renews after trial until cancelled. He told me that to him, “movies and music are just content,” and Sony wanted to own content for its devices. Product development requires that the company develop attractive and profitable technology products to grow its market share and business performance. Apple leads the digital music revolution with its iPods and iTunes online store. According to Smithson (2018), Apple Inc. does have some weaknesses, such as they have a limited network when it comes to distribution, the company’s prices are typically on the higher side, and the company is pretty dependent of the sales on high-end market segments. Figure 2 shows how the company has continued to grow from 2016-2018 and also shows their projections for sales, EBITDA, operation profit, pre-tax profit, net income, and more for the years 2019-2021 (Apple Reports, 2018). Although objectives, strategies, and tactics are core elements in any example of a strategic plan, they are not the only elements. A mission statement’s goal is to help capture the company’s identity and explain who they are, what they do, and what they hope to accomplish (Unknown Author, 2015). Yet hardware innovation is only half the battle. Tim Bajarin is recognized as one of the leading industry consultants, analysts and futurists, covering the field of personal computers and consumer technology. The quality standards in Apple are some of the best, and the design teams in the company are reputed to put in some extreme efforts to ensure that the products developed are of the best standard possible. Included with AppleCare+. Apple, Inc.’s corporate culture can be described as an organizational culture which plays a major role in the company’s success. Apple Inc.’s vision statement is quite lengthy; however, it can be summarized as the company continuing to evolve, and wanting to create and provide great products for their customers, and saying no to projects that don’t fall in line with what’s important to the company (Rowland, 2018). Apple Inc.’s mission statement and vision statement are bases for the company’s success as one of the most valuable businesses in the world. Steve Jobs died on [...]. Apple is a Nasdaq 100 international company with its headquarters in Cupertino, CA. Peace of mind. Apple leadership style integrates the following elements: Democratic leadership style. The purpose of Apple’ s marketing plan is to help guide the company in the right direction. The purpose of Apple’ s marketing plan is to help guide the company in the right direction. 8. Hewlett Packard is another popular company that focuses on selling desktop computers, laptops, printers, scanners, and other computer related items. When looking at the Apple Business Model, it is easy to assume that it is solely a product company, which sells devices that are beautifully crafted. The Apple Greater China R&D team is looking for a strategic PM to support R&D ongoing project. This investment was well worth it, and it has been a great source of revenue for the company ever since it was created. Apple, Inc. started as a computer company, and as technology and the digital world has continued to evolve, so did the company. The case is intentionally conceptual in nature, with minimal number crunching, in order to provide students with some insight into the development and execution of a future strategic plan for Apple. Strategic Analysis and Recommendations for Apple Inc. Apple’s generic strategy of broad differentiation adds competitive advantage by making the business stand out. A., Alam, M. N., & Alam, S. (2015). Going back to Apple’s mission statement, the company wants to continue to develop new products while also working to enhance the current products they do have on the market. ” Tim Cook, Apple’s current CEO, stated this as the company’s mission statement and included it in the 2018 annual report. While users can purchase computers, tablets and mobile phones from nearly any electronics outlet, Apple differentiates itself by providing limited quantities to big box retailers and focusing its retail efforts on its Apple … Running head: Apple Case Study Apple Strategic Plan Insert Name Here Insert Affiliation Here Tim Cook is the current Chief Executive Officer who is responsible for managing the operations and sales of the company. But for Apple, hardware is simply a vehicle for delivering its other creations, like user interfaces, apps and services (the lattermost of which is an important source of growth for the company.) (2014). 16 students ordered this very topic and got original papers. Also, the But none of Apple’s competitors can deliver the level of continuity across devices that it can. Apple Inc. SWOT Analysis & Recommendations. Our focus for the Germantown Municipal School District is twofold: Nurture students to… The discussion herein will focus on analyzing Apple’s business strategy to establish how it has been able to stay on top of the competition. A SWOT analysis is a tool that helps a company take a closer look at their business by analyzing their strengths, weaknesses, opportunities, and threats (Unknown Author, 2015). As CNBC reported earlier this month, Apple … A strategic plan for business purposes is a set of clearly defined, long term goals created by setting objectives and priorities. Apple’s product ecosystem is comprised of: Hardware products. Focus on design and functionality of products. Retrieved from https://www.businessinsider.com/tim-cook-on-apples-culture-and-employees-2015-3, Bhasin, H. (2017, December 17). Steve Jobs temporarily left the company, returning in 1997 as the CEO, and in 1998 the very popular iMac personal computer was developed and put on the market for customers (CNN Library, 2018). Taken together, these components power a rich cross-platform experience that allow Apple users to keep their myriad devices in sync and up-to-date. Save on the cover price & free e-Gift card for Giftees! In 2017 alone the company made roughly $230 billion in revenue and about $50 billion in net income (Eassa, 2018). A SWOT analysis can be a great process to conduct frequently in order to understand where the company stands, whether it’s in a positive or negative spot. We will send an essay sample to you in 2 Hours. Marketing and Branding Strategy. Apple Inc. is the leading global digital asset and smartphone provider. Apple’s value continues to grow and surprise investors, and on August 2, 2018, the company was one of the very first American public companies to surpass $1 trillion in value (CNN Library, 2015). The company manufactures products that allow consumers to have a variety of electronic products that meet their expectations. Jobs probably envisioned an actual television set, and rumors of Apple making one never seem to die. The case is intentionally conceptual in nature, with minimal number crunching, in order to provide students with some insight into the development and execution of a future strategic plan for Apple. Think back to the first ads for the iPad, after its buzzy launch in … With his management system, he has leaded both himself and his company to a successful company. The reason behind choosing this topic is because, Steve Jobs is an impactful name not only in the U.S. but worldwide. If there’s any mystery in the strategy, it’s only in the kinds of blank canvas it decides to make. Business Strategy Apple deals in the designing, production and marketing of software, mobile and media devices, accessories, personal computers, networking solutions, and portable music players. Retrieved from https://www.apple.com/jobs/us/teams/operations-and-supply-chain.html, Richardson, A., & Terrell, E. (2008, April). Key Qualifications. Apple’s product ecosystem. However, there is always room for improvement when it comes to either the products the company offers or the service that is provided to customers. The company must have monthly meetings to discuss the progress of the company. The company must have monthly meetings to discuss the progress of the company. According to Eassa (2018), Apple Inc. has several growth opportunities coming up in the future due to how successful the company has been, and due to the amount of money, the company makes. Suppliers: since these suppliers have the ability to dictate business activities their power gets higher (Riley, 2011). Apple's pricing strategy extends to its differentiation in the retail electronics marketplace. With his management system, he has leaded both himself and his company to a successful company. ... the corporate mission and corporate vision embody the diversity of strategic approaches for these industries. Financial decision-making in a high-growth company: The case of apple incorporated. It can be made possible through continuous innovation in products. By signing up you are agreeing to our, You Probably Missed Apple's Biggest News Last Week, The Story Behind TIME's 2020 Person of the Year Covers. His reply? Retrieved from https://ezproxy.apus.edu/login?url=https://search.ebscohost.com/login.aspx?direct=true&AuthType=ip&db=bth&AN=110492953&site=ehost-live&scope=site. Through product development, the company uses innovation as a critical success factor and competitive advantage. Aim at Your Prospects’ Emotions. The company was founded in 1976 by Steven Wozniak and Steve Jobs and was originally called Apple Computers, Inc., which is now known as Apple, Inc. (CNN Library, 2018). According to Bhasin (2017), Apple’s top 5 competitors are Dell, Lenovo, Samsung, Hewlett Packard, and Microsoft. Strategic Planning at Apple, Inc. What is actually quite interesting is that while Microsoft is considered to be Apple Inc.’s competitor, many Apple computers are ran using the Microsoft operating system (Bhasin, 2017). ... Apple is an equal opportunity employer that is committed to inclusion and diversity. Software. While not every product is unique and offers different features to customers, each has been successful in their own way, bringing in quite a bit of revenue for the company. Retrieved from https://apus.intelluslearning.com/lti/#/document/112675645/1/46c23f8b378f479291c9d5462673397b/d7f644a1fcfc8198244746cb734e3b26/browse_published_content/8515/49410/68093/1/lesson/lesson?hideClose=false&tagId=41793&external_course_id=380506&external_course_name=BUSN620%20I001%20Fall%2018, Williams-Grut, O. Retrieved from https://www.apple.com/newsroom/2018/11/apple-reports-fourth-quarter-results/, Apple Stores. Cost Leadership Strategy 2. Apple is headquartered in Cupertino, California and was founded by Steve Jobs. Apple implementation plan take into consideration three major points: 1. Other growth opportunities involve Apple Inc.’s audio products and their services; for example, with Apple’s audio products there are opportunities for more Beats products to be created, different types of headphones and earphones to be invented, and for the newest product, the Homepod, to be improved and promoted (Eassa, 2018). Management Decision, 52(9), 1591-1610. Apple Strategic Business Unit Analysis Introduction Creating and launching the Apple iWatch will require intensive levels of collaboration and communication across the company, with specific attention to the three competing strategic business units (SBU) including the iPad, iPhone and iPod/iTouch. Individual Action Plan. As Apple sees it, the iPhone is a blank canvas on which it can paint. Over the years, the company has continued to evolve when it comes to the type of products it offers to customers. Another core value of the company is to make and sell the best products possible, and to always be looking to develop new products and continue with innovation (Think Marketing, 2016). It’s also instructive to look at the Apple TV. Furthermore, through him jobs have been created, creativity enhanced and trade links widened. Strategic Plan Example: Strategic Themes and Goals. Apple, Inc. SWOT Analysis, 1–10. In fact, I believe it served as the base of Jobs’ strategy for Apple, particularly after he rejoined the company in 1997 and went on to oversee projects like the iPod and the iPhone. For the corporate culture, Apple tends to focus on five main characteristics, such as Moderate combativeness, creativity, secrecy, innovation, and top-notch excellence (Meyer, 2018). The content-first approach is still evident in Apple’s decision making today. There would not have been iPod success without iTunes. Instead of providing training and development program, Apple make the employees do it themselves. For Cook, it is important to build consensus among senior management regarding strategic decisions for the business. After the evaluation it becomes the basis for the development of the future strategic marketing plans by providing contribution to the internal and external audit. The Apple Watch has proven to be very successful in 2017, which means it provides an opportunity for more features and expansion to happen in the near future (Eassa, 2018). ‎Germantown Municipal School District Strategic Plan Mission To prepare, inspire, and empower students to become life-long learners and socially responsible citizens. Apple, Inc.’s mission is to touch multiple different markets and clients. A generic strategy can be defined as being one that has steps to help put the company into a good position within the industry (Unnamed Author, 2015). We have experts for any subject. W hen Steve Jobs came back to the company in 1997, it was a mess. Apple follows blue ocean strategy to distinguish & differentiate itself from other smartphone players in the market. Apple employees Apple is able to maintain appropriate relation with their employees since the beginning of their operations (Kotler and Pfoertsch, 2007). Apple was the first company in the world to create a Phone with no keypad and a Phone that is touch screen and just not controlled by a stylist or a button on the screen and not a keyboard. Apple’s goal is to create a positive culture for their employees, but also for their customers. (2018, November 1). And no success for iPhones without the Apple Store. (n.d.). Apple, a telecommunication company, considers its strategic plan key to implementing its goals and objectives. Stakeholder Strategic Implications Consumers For Apple it is crucial for having a strong consumer and base. With this recent news and the stability of the company, many investors will likely begin the invest in the company if they aren’t already. This part will focus in the management planning of Apple Inc. that has made them a most valuable and respectful company in the whole world. Apple's strategy seems to start at the premium market to cover its initial R&D costs for the first two years or so before dropping the price. Within the last few years Apple Inc. has shown to be a very powerful company when it comes to the opportunities that have come their way, and the quality of products they have been able to produce. The Future. Hardware is critical to Apple, accounting for the vast majority of the company’s revenue. Strategic Planning at Apple Inc. by Fabrizio Di Muro , Kyle Murray, ... iPhones, Apple TV, etc.) Our editors will help you fix any mistakes and get an A+! ‎STRATEGY • BUSINESS PLANNING • BALANCED SCORECARD "Top 10 business app." Each company has a management team of some sort that assists in managing and running the business. Learning This 1 Thing Helped Me Understand Apple's Strategy. Apple is a Nasdaq 100 international company with its headquarters in Cupertino, CA. Strategic management at APPLE Inc. 1. Apple’s Executive Team. They try to develop new capabilities and convince customers through their merchandise, their own beliefs and their world view so everyone can do to. Please try again later. Founder of Apple, Steve Jobs, has influenced more than just computerized design gadget. And like Apple’s other hardware, it’s simply a user interface using a TV as a “blank canvas.” (Apple is also funding original programming and is reportedly interested in creating a “skinny bundle” of video content for Apple users.). There would not have been iPod success without iTunes. Mastering Strategic Management. Apple Inc.’s generic strategy and intensive growth strategies define such competitive advantage, especially to counteract the effects of competitors like Samsung, Google, Amazon, IBM, Dell, Lenovo, Sony, and PayPal. Retrieved from https://www.cnn.com/2014/07/01/business/apple-fast-facts/index.html. The company has produced many great products since it started; for example, it has developed the iPad, iPod, and iPhones, all of which have been extremely successful for the company. ... Work with Management and Partners to define plan, track, communicate and call out as appropriate. -Forbes "A smart choice." Strategic HR planning is also important from a budgetary point of view so that you can factor the costs of recruitment, training, etc. Apple Strategic Business Unit Analysis Introduction Creating and launching the Apple iWatch will require intensive levels of collaboration and communication across the company, with specific attention to the three competing strategic business units (SBU) including the iPad, iPhone and iPod/iTouch. Product Development. Apple, Inc. was originally called Apple Computers, Inc. and was founded by Steve Jobs on April 1, 1976 (Richardson & Terrell 2008). As my friend Benedict Evans of venture capital firm Andreesen Horwitz recently tweeted: So Apple’s playbook is actually pretty predictable: Hardware devices serve as a blank canvas for Apple to deliver its user interface, apps and services, which are the company’s true crown jewels. Figure 1 provides an overview of the company’s organizational structure and how the departments work together to make sure the company operates and delivers properly. One way that Apple, Inc. can remain competitive in the electronic, smartphone, computer market is to stay on top of the market trends and listen to what their customers are saying. , Apple TV, Apple Pages //ezproxy.apus.edu/login? url=https: //search.ebscohost.com/login.aspx? direct=true AuthType=ip. S biggest threats is the leading global digital asset and smartphone provider helped me Apple... Development, the company must have monthly meetings to discuss the progress of company... 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