comparative analysis of apple

It is fair to say there is no love lost between Apple, Inc. (NASDAQ: AAPL) and Samsung Electronics … According to the management of Sony, the company “…will continue to use its direct-marketing e-commerce and flagship Sony Style boutique stores as a vehicle for building Sony’s sales across all of its channels of distribution” (Smith10). * Conclusion 50 1. Premium pricing is one of the superiority of Apple. Innovation and unique user experience can basically outline the value proposition by Apple Inc. that brought the corporation to success. SL no. Morrison, S. (2004). This market segment, however, has already been penetrated by other heavyweights dealing in the same products, and hence the need to remain assertive through the employment of creative and innovative strategies to market products, product development, outstanding customer service, and dependable backup services (Cahill 5). Version: 2013-11-22 Apple Financial Analysis | | | A reflection of this strategy is their impressive inventory turnover ratio of 45.45. By this its return on asset ratio is 9.2% and an extraordinary return on equity ratio of closed to 50%, Dell,... ...political, economic and financial instability as Apple. However, the rather unchanged strategies throughout decades and unsustainable competitive advantages could have been the hindrances from further success, as seen from low return on equity in early 2000s as well as low market share in the personal computer industry, which stayed below 3% from year 2000. “COMPARATIVE ANALYSIS OF APPLE VS. SAMSUNG” Semester Project / Dissertation Topic submitted in partial fulfillment for the award of Master in Business Administration 2012-13 BY MOHAMMAD IRFAN MBA, II ND SEM Roll No-1200122044 Under the guidance of Dr. YASHIR ARAFAT ILAHI (Sr. PROF.) DEPARTMENT OF BUSINESS MANAGEMENT INTEGRAL UNIVERSITY Integral … Rose, H.M. Apple: Now a Niche Company. However, both companies have pursued different strategies to achieve their success. | These represent the simple positioning strategy of Apple: staying in the premium market as being superior and distinctive. According to Hall, “…Apple still remains a dominant player on the vertical market segments such as publishing and digital media” (25). The core of their... ...Executive Summary 5 and had delivered strong investment performance by identifying key growth sectors and investing in a a. Project report on Marketing Mix of Apple Inc. Apple is also the largest vendor of portable digital music players globally with 70%+ market share. Assessing E-Marketing Effectiveness 47 The alliances they formed with IBM and Microsoft have enabled Apple to further their computer growth and guarantee software that is available and... ...9B13N017 If you are the copyright owner of this paper and no longer wish to have your work published on IvyPanda. A Comparative Analysis of Apple, Sony and Xiaomi (English Edition) eBook: Kauerhof, Andreas: Amazon.de: Kindle-Shop Wählen Sie Ihre Cookie-Einstellungen Wir verwenden Cookies und ähnliche Tools, um Ihr Einkaufserlebnis zu verbessern, um unsere Dienste anzubieten, um zu verstehen, wie die Kunden unsere Dienste nutzen, damit wir Verbesserungen vornehmen können, und um Werbung … This means that the company’s stores are rich in diversity of products, further implying that many consumers are likely to visit the stores in search of a particular product or brand name that best suits their needs. Repairs and technical support is always guaranteed at the customer’s request. This paper produces a comparative study on smart phone operating systems Android, iOS, Windows. This is IvyPanda's free database of academic paper samples. With the iMac in 1998, iPod in 2001, iPhone in 2007, and iPad in 2010 Apple set itself apart with innovative design and has extended this differentiation throughout its entire product offering. Technologies LLC, a company registered in Wyoming, USA. * IT enabled services (ITES) generating a revenue of US $ 19 billion Computer software 5 Binghamton, NY: The Haworth Press, Inc. Dalrymple, J. ensure the integrity of our platform while keeping your private information safe. What’s your deadline? Technological 17 The stores, in particular, give the consumers a chance to do their shopping for Sony products anywhere they want, not mentioning the fact that they facilitates synergies between the company and its retail partners. Anubhav Sinha Apple stores, through their learning and technical support programs, offers mentoring programs to customers visiting the stores, making them adapt much more easily to the application package. What’s more, “Apple’s embrace of Unix in its Mac OS X operating system gave the company a big boost among scientists who need hefty processing capabilities” (Hall 26) This, according to market analysts, is yet another market segment for Apple stores. | | | If it is compared to other brands that are having equivalent specs such as Samsung, Asus, HTC, or Xiaomi, the price of Apple is pretty high. Blue mold, caused by Penicillium expansum, is an important postharvest disease of apple, and can result in significant economic losses. A Comparative Analysis of Apple & Sony Retail Stores, Training Package for Microsoft Publisher Software, Market Segmentation for Sony and Apple Stores, The Marketing Mix for Sony and Apple Stores, Sony Corporation and Its SWOT and PESTLE Analyses, The marketing strategies of Sony and Samsung, Property Marketing Plan for Sony Corporation, Sony Corporation-Restructuring Continues, Problems Remain, The significance of the partnership for Sony in terms of target market and brand image, Connected Activities and its Influence on Firm. Economic 16 Steve Jobs and Steve Wozniak, two important people who were expelled from a college, founded Apple Company in 1976, when the first Apple computer was released. Personal Computer Market 17 Company 6 Softpedia. Introduction The company follows unique selling policy that is known as Dell Model—selling computers and other equipments directly to customer and build-to-order strategy thereby eliminating the intermediary margins and inventory costs. "A Comparative Analysis of Apple & Sony Retail Stores." The company’s operation ratio expense is 12.64, way below compare to their industry do to their very low inventory. Course Project: A Financial Statement Analysis - A Comparative Analysis of Apple, Inc. and Alphabet, Inc. Technology and features may varies from one type of mobile operating system to another type of mobile operating system. Description | Page | The On the contrary, Sony uses the stores to “sell a select range of products and inform the customer and demonstrate things” (Smith10). | Be Specific and reasonable. Reviewing Apple Inc involves investigating the competitors that almost led to the demise of Apple Computers Inc...... ...inventory ratio of 15 might seem a bit high, although the denominator of the current liability to inventory ratio is inventory and it is really low. what it owes to others), and equity (i.e. IT Industry in India comprises hardware, software, and ITES (Information Technology Enabled Services). Analysis With global recognition, the success of Apple Inc. can be attributed to its multi-faceted comparative advantages. The mission statement of Dell has been divided into three parts customer satisfaction that states “We are an established company striving to satisfy customers by meeting their demands of quality, responsiveness, and competitive pricing. INDIVIDUAL TERM PAPER The Studio is located at the back of the store. More importantly, it will review...... ...execute an economic analysis on Apple Inc. We will review the impacts that the competitive market has had on Apple, since it was founded in 1976. 2012 It is important to note that both Sony and Apple stores serves as important conduits for the distribution of products and after-sales services to customers. On the other hand software solutions from competitors are available for Apple products, which create an even bigger competitive advantage. Web. From the marketing perspective, Apple Inc. has done successful product differentiation. Dr. Nguyen Hoang Tien, Bui Van Thoi and Dang Thi Phuong Chi . The kind of name that Apple has established over the years is achieved by one in a million. We will write a custom Research Paper on A Comparative Analysis of Apple & Sony Retail Stores specifically for you for only $16.05 $11/page. Flexible manufacturing plants 34 However, within these similarities, both companies have different corporate cultures, which differentiate the companies’ ideals. Goals 8 The Company continues to develo… The approaches adequately recognize that without leveraging customer satisfaction, there would be no need to engage in business. Apple took off after Wozniak’s Apple I adding numerous versions of the Apple, the Macintosh line, the iPod, iPhone, and iTunes products, and numerous other computer/software products to the Apple Computer, Inc. family. The computer industry is highly competitive and is characterized by large number of competitors and price based competition. It is an American multinational computer company that deals in … Apple Computers Inc 7 6 | Comparative analysis | 10 | 2 | Introduction of Company | 4 | Political/Legal 16 Penhall managed a number of mutual funds aimed at individual and institutional investors Firstly, conduct a literature review on the topic of your paper. Apple vs. Dell A Comparative Analysis Submitted in partial fulfillment of the requirement for Elephants and Cheetahs: Systems, Strategy and Bottlenecks Submitted to Prof. Saral Mukherjee Ms. Kavya Sajwan 01-September-2013 Prepared by Anubhav Sinha Indian Institute of Management Ahmedabad EXECUTIVE SUMMARY The computer industry is highly competitive and is characterized … Apple, what was once considered a memory of times gone by has transformed itself and is on the verge of becoming the modern day David and Goliath. (Nostoptechnology, 2009) Unlikely to Apple, Samsung was founded in 1938 by …show more content… leading company in each sector that Penhall’s research...... ...Apple (Computer) Inc. Whither the MAC? According to IBISWorld, “consumer electronics stores retail a broad range of appliances and electrical goods as well as home entertainment products like televisions, DVD players and stereo systems” (para. 01-September-2013 Tactical e-Marketing and Communications Planning 28 The Direct Model' that Dell adopted has been highly successful in reducing its bottom line costs. A Comparative Analysis of Apple, Sony and Xiaomi (English Edition) Sminia, H: Strategic Manager Apple Watch Series 6 (GPS, 44 mm) Aluminiumgehäuse Space Grau, Sportarmband Schwarz Mit dem GPS Modell kannst du Anrufe annehmen und Textnachrichten vom Handgelenk aus beantworten; Miss den Sauerstoffgehalt in deinem Blut mit einem neuen Sensor und einer App ; Überprüfe deinen … Strengths 10 Dell has been successful due to its differentiated strategy compared to its competitors. iPod and iTunes 5 It identifies all the key strengths, weaknesses, opportunities and threats that affect the company the most. Student 2 External Analysis: 6 | SWOT Analysis......................................................................................................... | 6-7 | Message Development 38 This paper compares the business strategies of both companies and reveals that their production, human resource and marketing strategies are inherently similar. Apple PCs are popular with consumers, students/educators, and creative professionals. In recent years customers have more and more alternative options to the personal computer. | The following chapters use common strategic management tools to analyze the smartphone industry and its driving forces. | On its part, Apple has successfully ventured into digital entertainment through its iPod brand name, and the firm is also making considerable inroads in the electronics market through its Apple PC and network servers (Masna 21). Profitability 9 Retrieved from Academic Search Premier Database. Further, a valid market segment must have the capacity to respond similarly to a given market stimulus, not mentioning the fact that it can be reached by employing a market intervention (Cahill 5). "A Comparative Analysis of Apple & Sony Retail Stores." Dell is cited as the largest player of the personal computer market. Suppliers in the personal computer industry can be categorized into three groups, including hardware suppliers, software suppliers and service suppliers. It is interesting to note that Apple’s PC uses the mackintosh operating system, and has been successful in meeting the needs of Mac OS lovers. Owing to its quality the prices of apple smartphones are quite high. On one hand Samsung is cheaper than that the sample represents the entire area of study. Products 7 Tactical Marketing Plan Elements 40 Delivery Mechanism 34 Saudi Aramco Supply Chain - Marketing Examples Essay. Below, an attempt is made to evaluate and compare the two concepts as they relate to Sony and Apple stores. | | | | It is imperative to note that both Sony and Apple has well established consumer electronic stores in many countries around the world which acts as links between the respective parent companies on one hand and the consumers on the other. Um uns ein Bild von Apple strategy analysis machen zu können, beziehen wir professionelle Erfahrungsberichte, aber auch viele weitere Gegebenheiten mit ein. If one uses one Apple product it is most likely that there will follow another product soon. 9 (2005): 25-26. organization. How attractive is this industry? Climate 16 The two factors make Apple, Inc. a global leader in the smartphone market. The top-of-the-range products offered in Apple’s stores include the iPod, iPhone, Apple computers, network servers, and software programs. Socialization theories of date rape emphasize gender socialization processes that promote a rape-supportive culture wherein sexual coercion is s… Situational Analysis 7 IvyPanda. R&D at dell is geared towards process improvements and quality controls. University, London, Ontario, Canada, N6G 0N1; (t) 519.661.3208; (e) cases@ivey.ca; www.iveycases.com. Strategic Analysis in terms of Capabilities Analysis & Five Force Model | Analysis From the above discussion and analysis, it appears that very slight differences appear in the way Apple and Sony stores run their activities. The manufacturing practices at Dell have helped in cutting costs and delivering latest technology products to the customers. And because of the availability, sleekness, and trendiness of these alternatives, they have become increasingly popular making personal computers more and more obsolete. Innovation 9 The state-of-the-art styling and quality of Sony products have been a major selling point, with the management underlining the fact that some stores have not received any complaint about their products. * Software products and services contributing with a revenue of US $ 19.5 billion The Sony stores, however, are not favorable for customers with a constricted purse as some of the products on offer are priced in excess of $75,000. Customers 12 We utilize security vendors that protect and New Products 17 * Software and...... ...Case study on | The Mac OS offers customized services to customers mainly in the publishing, editing, graphic design, and digital media market segments (Hall 25). In IMC, Sony and Apple stores employ both online and offline communication and advertising strategies to reach out to their already existing customers while venturing into new and emerging market segments. If we are going to talk about ethics, we need to know what that is. Submitted in partial fulfillment of the requirement for Industry analysis 4 January 19, 2020. https://ivypanda.com/essays/a-comparative-analysis-of-apple-sony-retail-stores/. Customers are taught on how to use the gadgets before leaving the store, hence ensuring the safety and functionality of the products. 4 | Internal Environmental Analysis.............................................................................. | 5 | It contains thousands of paper examples on a wide variety of topics, all donated by helpful students. eBusiness Models 18 301 certified writers online. Ethics is related to the study of moral and the human actions. Cleary University Personal computing 11 Introduction 3 | Particulars | Page no. 8 | Conclusion | 16 | Apple has two major long-term strategies and tactics that they focus on. Both stores use integrated marketing communication (IMC) tools to develop and maintain brand image, while attempting to keep their customers satisfied. A Comparative Analysis of Apple, Sony and Xiaomi Paperback – November 30, 2015 by Andreas Kauerhof (Author) See all formats and editions Hide other formats and editions. Smith, S. Sony Plans Strong Brand Campaign during 2nd Half. Olenick posits that “…Sony stores are also broadening their attempts to attract women customers with a series of TV spots that utilize TiVo’s Green Thumb technology that shows extra ad content at the viewer’s discretion” (17). | | | Sony, the Japanese electronics and entertainment giant, is undoubtedly one of the most successful and resilient electronic companies in the international arena judging by the number of market segments under its command (Tarr 24). It’s really hard to compare the company to the industry average because there is no other company that handles its inventory like Dell does. (2020) 'A Comparative Analysis of Apple & Sony Retail Stores'. The architecture and ambience of Sony stores is also befitting, but not anywhere near what Apple stores have invested in physical appearance. Introduction Strategy 9 Comparative analysis of international marketing . Contents Factors like technology, income levels and internet usage are drivers of growth in the industry. History: Product 28 MASTER OF BUSINESS ADMINISTRATION Some of the strategies are evaluated and compared below depending on individual elements of the marketing mix. Apple Computers Inc 7 You can use them for inspiration, an insight into a particular topic, a handy source of reference, or even just as a template of a certain type of paper. This report will detail how Apple Inc. is both a dire example of the adverse effects of monopolistic competition on a company as other companies into the market; as well as an exceptional example the economic rewards yielded by innovation and brand differentiation within a competitive market. Ms. Kavya Sajwan From very inception the company is providing superior value to its target market by providing latest technology at competitive prices around the world. Figure 3 ' Online Advertising Tracking Sample...... Hcs/320 Communication Opinion Paper Essay. "A Comparative Analysis of Apple & Sony Retail Stores." Introduction. Indian Institute of Management Introduction 3 UNIVERSITI UTARA MALAYSIA IvyPanda. The database is updated daily, so anyone can easily find a relevant essay example. 7 | Strategic Recommendation..................................................................................... | 8 | Your privacy is extremely important to us. January 19, 2020. https://ivypanda.com/essays/a-comparative-analysis-of-apple-sony-retail-stores/. Page no (2 of16) The primary purpose of this report is to execute an economic analysis on Apple Inc. We will review the impacts that the competitive market has had on Apple, since it was founded in 1976. Comparative Analysis Of Codes Of Ethics Apple Inc. And Samsung companies. Auditor's conclusion. Ten years of annual and quarterly balance sheets for Apple (AAPL). Positioning 14 MacWorld 24.6 (2008): 16-17. Personal computers 4 SWOT Analysis 9 To order copies or request permission to reproduce materials, contact Ivey Publishing, Ivey Business School, Western More importantly, it will review specialization is undertaken by Apple Inc and the economic benefits gained by this course of action. With global recognition, the success of Apple Inc. can be attributed to its multi-faceted comparative advantages. New York, NY: John Wiley & Sons, Inc. 2000. References 13 It is imperative to note that Sony and Apple have continued to employ a multiplicity of tactics in their marketing mix strategies in the hope of attracting more customers to their stores. 1 | Executive Summary................................................................................................. | 3 | Responding to Regulation and Ethics Issues 46 10). Their market segments, however, are largely different, with Apple targeting the young populations and specialized market while Sony markets can be generalized to whole populations due to its variety of choice (Olenick 17; Masna 21).

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